Samuel “Sam” Ketner established Auto House in Salisbury, NC, in 2008, and spent nearly a decade as co-owner of all dealership locations and the Auto House website. During his time in this position, Sam Ketner developed the skills necessary to run a successful dealership.
The overriding objective of every car dealership owner is to sell as many vehicles as possible while maintaining strong customer satisfaction. There are several strategies dealership owners can implement as they work towards this mission. Stocking diverse, quality inventory is the cornerstone of any successful dealership. In addition to a diverse catalog of vehicle types and brands, owners must maintain inventory that is large enough to meet customer needs without overextending spending capital.
Dealership owners are also required to manage various aspects of customer communications. Owners must often negotiate prices and terms on new and used automobiles. Naturally, business owners desire to come out ahead in these negotiations, but should approach this goal in as honest and transparent a manner as possible, so as not to damage the business’s reputation.
Lastly, dealership owners can only do so much. An owner is only as successful as the staff they have hired, particularly the sales team. Owners must develop strong motivational skills to keep members of the sales team focused and happy.
Sam Ketner | Auto House 
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