Samuel “Sam” Ketner is an experienced manager and car dealership owner who spent eight years with Auto House in Mooresville and Salisbury, NC. While leading activities at Auto House, Sam Ketner managed virtually all aspects of operation, including the AUTOHOUSE.com website.
When creating a website for your business, there are a number of important elements to keep in mind. Above all, a website should immediately convey the services or products rendered. Services should be clearly stated on a website’s home page and, if possible, expressed in a single headline. Studies have shown that individuals visiting a new website spend an average of just 30 seconds on the page, with 80 percent of visitors reading only the page’s headline.
Functionality is another key element of an effective business website. Regardless of the industry in which the business operates, a customer may have difficulty trusting a company if he or she cannot use the website. Dropdown menu items should be limited, and contact information should be easily accessible, particularly for individuals interested in purchasing a product or signing up for the business’s services.
Lastly, a blog can greatly enhance a business website’s profile. Continuously updated blog articles let potential customers know that the business is in touch with the latest industry developments. Furthermore, the use of targeted keywords in blog articles can help drive more traffic to the primary website. Additional elements to keep in mind include an attractive but easy-to-navigate design, mobile functionality, and social media features.
Sam Ketner | Auto House 
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