Building a Motivated Sales Team

 

Sales Team pic
Sales Team
Image: entrepreneur.com

Samuel (Sam) Ketner is the owner and operator of two Auto House dealerships, in Mooresville and Salisbury, NC. In this position, Sam Ketner motivates the Auto House sales teams and helps them meet customer needs.

When a company’s revenue is dependent on the work of a sales team, one of the primary goals of management should be to motivate that team. Obstacles will always be in place that make selling difficult, and the team needs to be driven to overcome those obstacles.

Goal-setting is one of the most effective ways to motivate employees. Every team member needs a goal to work toward and a clear understanding of what success means.

The goal can take a number of forms, such as quotas or internal competitions, and each team member may even have a different goal. Savvy managers talk to their team members, find out what would keep them motivated, and set goals accordingly.

Teams also need to be on board with the company’s mission and their role within it. Teams should know why their work matters to the company and why they matter. A manager can achieve this by recognizing employee achievements and being an ally who helps employees succeed rather than a taskmaster or disciplinarian.

A team atmosphere also plays a crucial role in motivation, particularly if team members can socialize, collaborate, and support each other at work. This helps team members want to do well and be an asset to their teams.